Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment, and to promote peace.
Greenpeace uses non-violent direct action to expose global environmental problems and to force solutions which are essential to a green and peaceful future.
Their goal is to ensure the ability of the earth to nurture life in all its diversity.
How long has this organisation been established?
Greenpeace evolved from the 'Don't make a wave' committee in Vancouver in the early 1970s.
Can you find any past advertising materials, as well as present? How have these changed over the years, and what do you think these changes have been influenced by?
It has been difficult to find out the dates of Greenpeace posters and materials, as posters, the website and the images found on the internet do not really specify.
I do definitely think though, that any changes that would have taken place in terms of poster design over the years would have developed from use of modern technology. Things such as photoshop and other editing programs, constant improvements in photography, and the public being more informed in general of wordly issues because of mass media, would alter how Greenpeace designers would go about their work.
Is the current advertising appropriate to the organisation? why/why not?
I think the current advertising for Greenpeace is very appropriate. They have a great range of pieces from simplistic to detailed, but the message never fails to come across to the viewer loud and clear. The subject of the advertising is also completely varied, Greenpeace doesn't have a single way of producing advertisements, the concepts are all appropriate to what the organisation does. Work can go from realistic, to cartoony, to unnatural, which ensures that Greenpeace holds the viewers' interest with every image, people won't glance at it, recognise it and then ignore it, they will look and be intrigued, then continue to find out more. It's a very successful approach!
How could a different design be more appropriate?
I think the current designs are quite effective, though one thing they could incorporate is people. Not much of their work has humans in them, and I think that if people saw humans in a Greenpeace design, in their signature striking way, it would really hit home for the viewer and make the viewer realise they have to do something to save themselves, the planet, other people and the future. It could really put the viewer in the shoes of the design's subject matter.
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